Oakland has the fifth largest cluster of “elite zip codes” ranked by the number of households with the highest combination of income and education. Oakland placed between Boston and Bridgeport, and had more than twice the number of households as Long Island and West Manhattan. Oakland ranked among the top cities with residents with bachelor degrees and graduate degrees per square mile. Oakland has more than 50 distinct neighborhoods.
The greater divisions in the city include downtown Oakland and its greater Central Business District, Lake Merritt, East Oakland, North Oakland, West Oakland, and the Oakland Hills. East Oakland, which includes the East Oakland Hills, encompasses more than half of Oakland’s land area, stretching from Lakeshore Avenue on the east shore of Lake Merritt southeast to the San Leandro border. North Oakland encompasses the neighborhoods between downtown and Berkeley and Emeryville. West Oakland is the area between downtown and the Bay, partially surrounded by the Oakland Point, and encompassing the Port of Oakland.
Lake Merritt, an urban estuary near downtown, is a mix of fresh and salt water draining in and out from the Oakland Harbor at the San Francisco Bay and one of Oakland’s most notable features. It was designated the United States’ first official wildlife refuge in 1870. Originally a marsh-lined wildlife haven, Lake Merritt was dredged and bordered with parks from the 1890s to the 1910s. Despite this reduction in habitat, Oakland is home to a number of rare and endangered species, many of which are localized to serpentine soils and bedrock. Lake Merritt is surrounded by residential and business districts, including downtown and Grand Lake.
Pleasanton is number 63 in Money’s list of “The Best Places to Live” in 2010, and was also named one of “Americans’ Top Hometown Spots” in the United States in 2009 by Forbes. Pleasanton was named the third wealthiest city in terms of earnings in the United States by NerdWallet in 2013.
Pleasanton experienced a major economic boom starting in the early 1980s, largely associated with the development of a number of business parks, the largest of which is the Hacienda Business Park. These host a number of campus-like clusters of low-rise and medium-rise office buildings. Pleasanton has been successful in attracting a number of corporate headquarters, such as those of Safeway, Blackhawk Network, Thoratec, Workday, Simpson Manufacturing, The Cooper Companies, Shaklee, Patelco Credit Union, and Ross Stores. Despite an increase in office space vacancy rates in 2000–2004, economic development has remained strong through the middle of the decade.
Pleasanton was also the headquarters of the former PeopleSoft, Inc. (which was acquired by Oracle Corporation), Documentum (which was acquired by EMC Corporation), E-Loan (which was acquired by Popular), Spreckels Sugar Company (which was acquired by Imperial Holly) and the home loan operation of Providian (which was acquired by Washington Mutual, itself later acquired by JPMorgan Chase). Oracle maintains the former Peoplesoft campus as a major division and is the fourth-largest employer in Pleasanton, behind Workday, Safeway and Kaiser Permanente. In addition, Pleasanton is the site of a large AT&T campus.
Other companies with major operations in Pleasanton include Hitachi High Technologies America, Inc., Cisco Systems, Sage Software (Accpac, etc.), CooperVision, Clorox, Fireside Bank (closed in 2012), Roche, BMC Software, Applied Biosystems, EMC Corporation, Portrait Displays, Inc. and Symantec.
In addition to the business parks and retail centers, Pleasanton is known for its lively downtown, which is home to a number of fine-dining, casual, and ethnic restaurants, specialty retailers, and service businesses. A redesign of Main Street in the 1990s emphasized pedestrian traffic and outdoor dining.
According to the latest U.S. Census information, Pleasanton is the wealthiest midsize city in the nation. In 2005, the median household income in Pleasanton was $101,022, the highest income for any city with a population between 65,000 and 249,999 people. Similarly, for 2007, the median household income rose to $113,345, also the highest in the category.